1. Credit and Criteria

1. Standard development and management for network customers are applied. Setup duration for a specialized institution is normally 1~3 years.
2. Proportion of transaction amount via Alipay to the total turnover is more than 50%.
3. Please give some details based on the standards and criteria of credit for the judgment of Champions of the Year: 5-diamond seller.

1. Business Achievements and Growth

1. After the application of e-business, the turnover increased by more than 50% in 2007 compared to it in 2006.
2. After the application of e-business, the volume of orders increased by more than 50% in 2007 compared to it in 2006.
3. Please give some details based on the criteria of business achievements and growth for the judgment of Champions of the Year: our shop provides Nike, Adidas, Converse, Adidas Classic and other certified sports products. It has been more than two and a half years of selling on taobao.com including certified Nike, Adidas and others, receiving favors from the customers. Now the shop has a regular customer group. Our shop owns good credit and reputation and it is now the highest diamond-grade shop among the Fujian sports product sellers on taobao.com.  Mom-and-Pop Sports Shop has its own studio and has registered as the private industrial. Now it is planning to enlarge its sales scale in the sports product industry (like Reebok and Adidas Classic).

1. Innovation, Responsibility & Influence

1. Number of searches in YAHOO referring to the company or the brand: less than 100
(Keywords shall feature the unique identity of the company or the brand, excluding those common words).
2. Please give some details based on the criteria of innovation, responsibility and influence for the judgment of Champions of the Year: it has been four years since the setup of the shop with many difficulties resolved in the administration and management procedures. We usually place the orders to the counter at night, and they would arrange the goods the next day and then send them out on the third day. If the goods needed are short, we have to inform the customers and return the money. It is a procedure for the customers to understand us with the short problems. If the sample is not there, the counter would send it out on behalf. Sometimes the customers would complain on the broken package, quality issues or give us medium-to-low comments, we just try our best to resolve them. Because we are deaf, there is difficulty for us with calling. So we have to communicate with customers by SMS and they can understand it. Now I have my friend be my assistant for the customer services and pictures uploading, a great help for us. Although agency purchasing is good way to avoid detaining of the goods, it needs more time to handle and many customers just can not wait. So we prefer to buy the goods directly for trading.