Company Name: Beijing Li Ning Sports Goods Sales Co., Ltd.
Shop at Taobao.com: Li Ning Official Webstore
Website: http://lining.mall.taobao.com/
Yearly Turnover: RMB 50 million
Turnover via e-business: RMB 50 million
Industry: Sports & Leisure



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Credit and Criteria
1. Standard development and management for network customers are applied. Setup duration for a specialized institution is normally 1~3 years.
2. Proportion of transaction amount via Alipay to the total turnover is below 10%.
3. Please give some details based on the standards and criteria of credit for the judgment of Champions of the Year.
● In 1990, Li Ning became the first Chinese sports goods company sponsoring Chinese sportsmen and women who attended the Asian Games ; in 1992, Li-Ning Brand was appointed as the official apparel provider for Chinese sportsmen and women attending awards ceremonies at the 25th Olympic Games and became the first Chinese sports company sponsoring the Olympic Games; in 1993, Li Ning Company initiated the franchise system throughout the nation; in 1998, Li Ning Company established the first sportswear & sports shoes research and development center in China which was located in Foshan, Guangdong; in 1999, Li Ning Company cooperated with SAP and introduced the AFS solutions. It became the first sports goods company in China which implemented ERP; in 2004, Li Ning Company was listed on the main board of the Hong Kong Stock Exchange as the first Chinese sports goods company listed overseas; in 2005, Li Ning Company became the official partner of NBA; in 2006, Li Ning Company became the official partner of ATP in the market of China.
Ⅱ. Business Achievements and Growth
1. After the application of e-business, the turnover increased by less than 10% in 2007 compared to it in 2006.
2. After the application of e-business, the volume of orders increased by less than 10% in 2007 compared to it in 2006.
3. Please give some details based on the criteria of business achievements and growth for the judgment of Champions of the Year: A good beginning is half done. In terms of the outstanding business achievements, the Department of E-business has decided to extend the product line of e-business. Meanwhile, the customer service is further strengthened and the after-sale service is improved, which ensures that more consumers can enjoy the quality service and fast shopping provided by Li Ning on Internet.
Ⅲ. Innovation, Responsibility & Influence
1. Number of searches in YAHOO referring to the company or the brand
(Keywords shall feature the unique identity of the company or the brand, excluding those common words). Below 100













